[Property Address]

[1-2 sentences of plain-English market commentary specific to their neighbourhood. e.g. “[Neighbourhood] is sitting at [X] months of inventory right now, which means well-priced homes are moving. Buyers are paying close to asking — the market is working in your favour.”]

How I determine your home’s value

An online estimate gives you a number. A proper market analysis tells you a story — what’s actually selling, what’s sitting, and where your home fits in that picture. Before I recommend a list price, I do a full comparative market analysis that looks at:

• Recent comparable sales within [X] blocks — adjusted for size, condition, and features
• Active competition — what buyers are seeing when they search right now
• Days on market trends — how long homes are taking at different price points
• SP/LP ratio — whether sellers in your area are getting their asking price or negotiating down
• Your home’s specific features — suite, views, parking, updates, lot size

I’ll walk you through the full CMA at our meeting. You’ll leave knowing exactly what your home is worth and why — not just a number, the reasoning behind it.

My marketing plan for [Address]

[1-2 sentences specific to this property. What makes it filmable? What will buyers respond to? Mention the key features worth showcasing.]

• Drone footage — aerial of the property, street, and neighbourhood context
• Interior and exterior video on professional cameras — narrated walkthrough
• 360° Matterport virtual tour
• Professional floor plans
• YouTube listing video published to @StephenFosterTV — 1.2M+ total views, 3,839 subscribers
• REALTOR.ca listing with professional photography
• Instagram and social media distribution
• Weekly Monday morning performance report — REALTOR.ca stats, showing feedback, YouTube performance, market context
• Direct follow-up with every buyer agent who shows the property

Sample — Drone & video Every listing gets drone footage, interior video, and a narrated walkthrough published to @StephenFosterTV.

Sample — 360° Matterport tour Buyers can walk through your home from anywhere in the world before booking a showing. View a sample tour →

What you’ll receive every Monday

Every week your home is on the market, you’ll receive a detailed performance report. Most sellers have never seen anything like this from a REALTOR®. Real numbers, real feedback, every week.

• REALTOR.ca views — last 7 days and 30 days
• Website visits to your listing page on stephenfoster.ca
• Showing feedback from every buyer agent — verbatim comments, sentiment, offer intent
• YouTube video performance — views, likes, engagement
• Market context for your area — current DOM, SP/LP ratio, months of inventory
• My notes — honest assessment of where things stand and what I recommend

YouTube presence

My channel has been running since 2007 — before most agents had considered video as a marketing tool. Over 1.2 million views later, it’s a genuine discovery platform for buyers. Your listing video joins a library that ranks consistently in Google search results for Victoria and Vancouver Island property searches.

Watch recent listing videos → youtube.com/@StephenFosterTV

The listing timeline

What to expect at our meeting

Our first meeting takes about an hour. Here’s what we’ll cover:

Commission

My commission is [X]% on the first $100,000 and [Y]% on the balance, plus GST at 5%. That covers everything — drone footage, video production, 360° Matterport tour, floor plans, professional photography, REALTOR.ca listing, social media, weekly reports, and full representation through to completion.

Recognition

Comparative market analysis

Ready to talk?

If this looks like the right fit, I’d love to see your home and walk you through the full CMA. No commitment required — just a conversation.

Call or text: 250-889-7862
Email: info@stephenfoster.ca
stephenfoster.ca